LiveAUTOMOTIVE2024

Automotive · Guest Experience

Lexus

Digital catering menu and guest experience app for Lexus service facilities with a management dashboard behind it

[X]BRANCHES SERVED
1 tapGUEST FEEDBACK
100%PAPERLESS MENUS
2APPS: GUEST + ADMIN
“Our guests notice details. The menu in the lounge has to feel as considered as the car in the showroom.”

Customer Experience Manager · Lexus Dealer

The Problem

A luxury lounge with a paper menu

Lexus service facilities offer complimentary catering while customers wait, a hospitality touch that's part of the brand promise.

But the experience ran on printed menus: generic, identical across branches, impossible to update, and out of place next to a luxury brand.

Worse, the lounge was a dead end, no way to hear what guests thought, show them current offers, or capture a single contact from a captive premium audience.

BRAND

Paper broke the experience

A printed menu in a Lexus lounge undercuts everything the brand stands for premium demands consistency in every detail.

1BRAND STANDARD TO MEET
FEEDBACK

Silent guests

No way to know if hospitality delighted or disappointed, service quality was invisible to management.

0FEEDBACK CAPTURED
OPPORTUNITY

A wasted touchpoint

Premium customers sat in the lounge with nothing connecting them to offers or follow-up.

0CONTACTS COLLECTED

Our Approach

Hospitality software,
held to a luxury standard.

The bar wasn't "a working menu app", it was an experience worthy of the badge on the wall. Clean, effortless, per-branch, and quietly useful to the business: every interaction feeds feedback and leads back to management.

Principle 01

Effortless by design

Browse, rate, done. No logins, no friction, a guest experience measured in seconds.

Principle 02

One tap to be heard

Smiley-scale rating turns silent guests into a live quality signal for every branch.

Principle 03

A touchpoint, not just a menu

Deals and contact capture turn lounge time into a marketing channel without feeling like one.

What We Built

Three components.
One guest experience.

Guest app plus management dashboard, phase two connects the menu directly to the kitchen for live ordering.

~/lexus / lounge / menu.tsx3 components · 1 platform
01 /
Guest Menu App

Mobile app where guests browse their branch's catering menu, see the latest deals, and leave their contact, designed to Lexus brand standards.

Branch-specific menusLatest deals + offers feedContact submissionLuxury-grade UI
[X]BRANCH MENUS
02 /
Experience Feedback

One-tap smiley-scale rating captures how every guest felt aggregated into a live quality signal per branch.

Smiley-scale ratingPer-branch feedback trackingTrend view over timeInstant low-score visibility
1 tapTO RATE
03 /
Management Dashboard

Central control for menus, deals, feedback, and captured contacts across all branches.

Menu management per branchDeals publishingFeedback analyticsCaptured-lead exports
100%BRANCH CONTROL
// Built on Laravel · Flutter · Next.js · PostgreSQL

The numbers
speak for themselves.

[X]BRANCHES SERVED
1 tapGUEST FEEDBACK
100%PAPERLESS MENUS
2APPS: GUEST + ADMIN
“Our guests notice details. The menu in the lounge has to feel as considered as the car in the showroom.”

Customer Experience Manager · Lexus Dealer

// project timeline

Wk 1
Discovery
Wk 2
Design
Wk 3–4
Build
Wk 5
QA + Ship

Tech Stack

Built to last.

Every technology chosen for a reason. No trend-chasing. No over-engineering. Just the right tool for the job.

Backend
LaravelPostgreSQLRedis
Frontend
FlutterNext.jsTypeScript
Infra
HetznerDockerGitHub ActionsNGINX
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~/wls/pipeline/book-call.shONLINE • NEXT SLOT: 14:30 UTC
Start Your Build

Seen enough?
Let's build yours.

One call. Clear scope. A practical roadmap your team can execute immediately.

2013Since · custom software house
~10 wksAvg. kickoff to production
1 TeamZero handoffs
94%of clients extend past phase one
$ wls schedule --discovery
→ timezone: UTC+3
→ duration: 30 minutes
→ format: Google Meet / Zoom
$ wls output --plan
✓ Scope map + delivery phases + budget guidance
status: ready
$
No pressure. No obligation. Just clarity on your next move.
[email protected]+44 7424 622464