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Live · OngoingCASE STUDY · FOREX & TRADING
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Live · 2024

SouqFX

Customized sales CRM with WhatsApp integration, lead capture funnels, and full pipeline visibility

SouqFX runs a high-volume forex sales operation — but leads arrived from ads into WhatsApp chats and spreadsheets, with no system connecting them. Generic CRMs didn't fit how forex sales actually works. Reps abandoned them and went back to their phones — so when a rep left, their leads left with them.

10K+leads captured
< 1 minfirst response
100%pipeline visibility
0leads lost to turnover
“Before, our pipeline lived in our reps' phones. Now it lives in the company — every lead, every conversation, every follow-up.”

Sales Director · SouqFX

LaravelPostgreSQLRedisNext.jsTypeScriptTailwindHetznerDocker
// what we built
Sales Pipeline CRMWhatsApp IntegrationLead Capture Funnels
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All projects

Showing 5 projects

01
Beauty CheckBeauty & Skincare Distribution

A product authentication platform that lets customers verify any product in seconds, protecting 18 international beauty brands from counterfeits and gray-market imports.

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02
NouvelifeBeauty & Wellness E-commerce

A product discovery engagement that gave a beauty & wellness retailer everything needed to rebuild with confidence: feasibility and migration study, five new features scoped, an estimated cost, and a complete 220+ screen mobile-first UI/UX.

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03
LexusAutomotive · Hospitality

A digital guest experience for Lexus service lounges — customers browse their branch's complimentary catering menu, rate the experience with one tap, see the latest deals, and leave their contact.

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04
Arch StarFreight & Logistics

A comprehensive freight operations platform — customized from 7Move — covering the full cycle from lead to delivery: inquiries, offers, shipment management, WhatsApp customer tracking, and finance.

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05
SouqFXForex & Trading

A customized sales CRM with deep WhatsApp integration that gave a forex brokerage full ownership of its pipeline — every lead captured, tracked, and followed up from one system.

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