01
STEP 01 · KICKOFF · Day 1
Kickoff that lands in writing
Goals, constraints, and risks in one working session — then a written summary, decision log, and proposed cadence the same day.
Software Development · London
Custom software
& web apps in London.
Custom web platforms, mobile apps, and SaaS for London agencies and operators — senior engineers, fixed-scope discovery, weekly staging demos. Between a local boutique that cannot staff depth and a US giant with awkward overlap, WLS gives you an English-first delivery partner with working-day UK hours and milestone commercials you can put in front of finance.
Two-week discovery sprint
Weekly staging demos
Senior-led squads
––:––:––
Big Ben
Work with a team trusted by top-tier companies.
Why London teams choose WLS
Built for agencies
that ship under pressure.
/ 01UK-ready commercialsStatements of work, change control, and milestone invoicing written the way London finance and agency ops already buy — GBP-friendly when you need it, with acceptance criteria before the build starts.
/ 02UK working-day overlapLive sessions land inside London office hours; decisions are written the same day so UK stakeholders are not stuck waiting on a distant timezone for unblockers.
/ 03GDPR-aware delivery postureEU/UK data expectations are treated as delivery constraints — access boundaries, environment hygiene, and vendor handling discussed early, not bolted on after UAT.
/ 04Invisible when you need white-labelNDAs, branded artefacts, and client-facing silence when you are the agency of record — your relationship with the end client stays yours.
What we build
Software development for
London programmes.
01Web Platform DevelopmentCustom web platforms and internal tools for London agencies and operators — multi-tenant where required, API-first where it matters, with staging releases stakeholders can inspect.02Custom SaaS DevelopmentBespoke SaaS product development: tenant model, billing, onboarding, and admin — designed as one product, not a patchwork bolted on after launch.03Mobile App DevelopmentiOS and Android mobile app development — native or cross-platform — with store readiness, release trains, and production monitoring from week one.04Systems IntegrationSoftware integration for CRM, ERP, payments, and logistics — contracts, error handling, and monitoring so production systems stay reliable.05Cybersecurity ServicesApplication security for custom software: hardening, audits, and penetration testing framed around how your system handles data and access.06Product Discovery SprintFixed-price product discovery for software projects — architecture options, risk register, and a proposal ready for investment committee or your client.
How London programmes run
An operating cadence
you can plan around.
02
STEP 02 · BUILD · Weekly
Progress you can inspect
Staging releases with demo notes — working software, not narrative decks. Slack or Teams for day-to-day; escalation paths are explicit from day one.
03
STEP 03 · HANDOVER · On schedule
Handover that holds in production
Fixed scope and timeline where we commit to both; documentation, runbooks, and knowledge transfer scheduled before go-live.
Commercial model
Lean structure.
Full-stack depth.
We invest in senior engineers and a tight delivery loop — not overhead for its own sake. You get direct access to the people who build and own the outcome, with commercials tied to milestones.
High-overhead studio model
Blended rates that fund layers of account management before build velocity shows up
Long staffing cycles before a stable squad is on your work
Scope spread across a rotating bench — continuity varies by week
Rate card often decoupled from who actually ships your release
White Label Solutions
Commercials aligned to milestones — outcomes first, not open-ended time
Senior engineers own delivery from architecture through QA
Two-week discovery produces fixed scope, schedule, and acceptance criteria
Lean overhead — investment goes into build velocity and tooling
// Detailed commercials follow discovery. Intro calls stay about fit, risk, and delivery — not rate-card theatre.
Selected work
Problems we've
already solved.
180+ projects shipped across logistics · finance · retail · healthcare · enterprise
View all case studiesFAQ
What buyers ask
before they commit.
London · Book an intro call
Tell us what needs
to ship next.
Thirty minutes with product and engineering leadership — scope, risk, timeline, and what a discovery sprint would surface for your London stakeholders.
Est. 2013years shipping production
180+projects delivered
94%of clients extend past phase one
10 wksavg. kickoff to production